The Unnoticed Sponsorship
Brazilian Melanoma Institute
To raise awareness of melanoma, Brazil’s deadliest skin cancer, the Brazilian Melanoma Institute placed a hidden mole-like spot on Botafogo’s jerseys. After months unnoticed, a press conference revealed the message, triggering national attention to the dangers of overlooked moles.
Cannes Lions
3X Shortlist
LIA
1X Silver
1X Bronze
Brazilian Creative Club
1X In Book
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