The Unnoticed Sponsorship

Brazilian Melanoma Institute

To raise awareness of melanoma, Brazil’s deadliest skin cancer, the Brazilian Melanoma Institute placed a hidden mole-like spot on Botafogo’s jerseys. After months unnoticed, a press conference revealed the message, triggering national attention to the dangers of overlooked moles.

→  Cannes Lions
03 Shortlist

→  The Drum Awards
02 Grand Prix
05 Gold

→  LIA
01 Silver
01 Bronze

→  Lisbon Awards
01 Gold

→  AdAge Healthcare Impact Awards
01 Gold
03 Silver

→  Brazilian Creative Club
01 Shortlist
BOARD_UNNOTICED-SPONSORSHIP
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Magnetic Stories
Siemens Healthineers
→
Portuguese (Re)Constitution
Penguin Random House
→
Impossible Journey
Aster
→
Zip Code Exam
Equality Health Foundation
→
The Most Beautiful Sound
ASCO
→
Toxic Portraits
Horizon Therapeutics (Amgen)
→
The Unnoticed Sponsorship
Brazilian Melanoma Institute
→
Autism Rocks
Eurofarma
→
The Earli Show
EarliTec Diagnostics Inc
→
Cracked
Mercy For Animals
→
Cobblestone Riders
Fuel TV
→
Pyros Collection
WWF Portugal
→
Every Word Matters
Portuguese Cinema Academy
→
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